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Sunday, January 27, 2019

In findings published earlier this month in Ecological Applications, scientists from the University of Washington and Center for Ecosystem Sentinels examine the reason for the plummeting numbers of female Magellanic penguins, Spheniscus magellanicus, that have been reported at the birds’ breeding sites in South America over the past twenty years and more. Wikinews caught up with postdoctoral researcher and study co-author Natasha Gownaris to learn more.

In a press release, Gownaris said, “Two decades ago, there were about 1.5 adult male Magellanic penguins for every adult female at Punta Tombo[…] Today, it’s approaching three males for every female.” The findings suggested a disparity in the death rate of juvenile and adult penguins, rather than differences in chick survival, account for this difference.

Punta Tombo is one of the annual breeding sites for the species; it is in Argentina. The penguins travel thousands of miles each year to reach these sites.

The work involved building population models out of over thirty years of data collected by tagging individual penguins. Findings also suggested the pronounced sex disparity might make population models used to predict survival among other birds with a more even gender balance inappropriate for use on Megallanic penguins.

According to the data, since 1987, overall population of Magellanic penguins in Punta Tombo at one of their annual breeding sites in Argentina has declined 40%, while the male-to-female ratio has greatly increased.

Since 1983, the research team has been putting stainless steel bands on tens of thousands of chicks hatched at the Punta Tombo breeding site in Argentina, noting which juvenile and adult birds make it back to the site the next year and extrapolating how many lived and died. Among juveniles, there was a 17% survival rate for males and 12% for females. Among adults, it was 89% and 85%. These effects became compounded every year, reaching as high as six males to one female among older penguins.

The researchers noted implications for penguin conservation: Gownaris remarked, “Over the years, this team has helped preserve the land and waters around breeding colonies like Punta Tombo[…] But now we’re starting to understand that, to help Magellanic penguins, you have to protect waters where they feed in winter, which are thousands of miles north from Punta Tombo.”

Gownaris answered a series of questions for our correspondent.

((Wikinews)) What prompted your curiosity about Magellanic penguins?

Natasha Gownaris: I’ve wanted to be a marine scientist since I was a child, when I would collect sand crabs (Emerita talpoida) from local beaches in New York. I studied fish as a graduate student, but I have a pair of adopted parrots and I am generally fascinated by birds. Plus, penguins eat fish! Studying penguins seemed like a great way to merge my love for the ocean and my love for birds. Penguins and other seabirds are also important to study because they tell us something about the health of the ocean ecosystems they feed in, similar to the use of canaries to test air quality in coal mines. Unfortunately, the decline of many seabird species worldwide is yet another warning sign of the negative and widespread impacts humans are having on the ocean.

((WN)) How did you approach putting together such a large-scale study?

NG: This study started in 1982, long before my joining the lab in March of 2016. Dr. Dee Boersma began this study as a response to a Japanese company’s interest in harvesting penguins for their skin, meat, and oil. Although the project has evolved over time, Dr. Boersma had the foresight to start banding chicks in 1983 and to set up a standard protocol that we follow each year. Since then, over 44,000 chicks have been banded at Punta Tombo. We’ve been able to follow some individuals for 30+ years, collecting detailed information on things like how often they breed and how many mates they’ve had.

((WN)) How much time did you end up spending in Argentina? What was it like at the breeding site?

NG: Members of the Boersma lab and volunteers spend approximately six months each year at Punta Tombo. I was fortunate enough to spend nearly four months at the colony between 2015 and 2017. It’s an incredible, otherworldly place. Magellanic penguins nest in burrows or bushes, and some areas of the colony are so dense with burrows that you feel like you’re on a different planet. The colony has declined by over 40% since the study started…so I can’t even imagine what it was like in the 1980s. My favorite time of the day is around 8PM, when (hopefully fat) penguins are returning to the colony en masse after a foraging trip. They are also most vocal in the morning and evening, making their characteristic braying sound— the related African penguin earned the name “jackass penguin” because they sound a bit like donkeys. The colony is also full of other beautiful and interesting creatures, including a llama-like species called the guanaco and an ostrich-like species called the rhea.

	I was fortunate enough to spend nearly four months at the colony between 2015 and 2017. It’s an incredible, otherworldly place.

((WN)) Do you have any theories on why more female juveniles die at sea? You mention starvation; what might be the causes of that, and are there other possible explanations you can think of?

NG: We are not yet certain why females are more likely to die, but we think it must be related to their smaller body size. Because the mortality is most uneven in juveniles, higher mortality doesn’t seem to be related to greater costs of breeding for females than for males. Female Magellanic penguins are about 17% lighter than males and have smaller bills. We think that, because of this size difference, females have a lower storage capacity, can’t dive as deep, and can’t take as wide a range of prey as males — all disadvantages when faced with limited and unpredictable food resources. These disadvantages hit juvenile females even harder, as juveniles are still learning how to forage and often travel further than adults do in the non-breeding season. Counts of carcasses in the species’ migration range support starvation as the main cause of female-biased mortality; while oiled carcasses have a sex ratio of 1:1, females outnumber males in carcasses of starved birds. The only other possibility is that females are moving to other colonies at higher rates than are males, but this species is known to almost always return to its natal colony to breed.

((WN)) You suggest conservation efforts should look at protection of feeding grounds. What sort of measures do you think might be beneficial?

NG: Because penguins migrate such long distances over the non-breeding season, a mixture of tools (including no-take marine protected areas and traditional fisheries management tools, like catch limits) is likely to be needed. Although there is currently some spatial protection surrounding the species’ breeding colony, this protection does not extend to their migratory route. And, of course, everyone can contribute to penguin conservation by reducing their plastic waste, making more sustainable food choices, and reducing their carbon footprint.

((WN)) What do you think might be causing pressure on food sources for the penguins?

NG: The two main threats to the food sources of this colony are climate change, which cause shifts in primary productivity and fish stocks, and fisheries. Fisheries compete with penguins for fish species such as hake and anchovy.

((WN)) Have you noticed differences in behavior among the penguins as the ratios become increasingly skewed?

NG: In a separate study currently under review, we have shown that aggression between males of Magellanic penguins is higher when the sex ratio at the colony is more skewed towards males. We also showed that nearly all females at the colony breed but that, over time, fewer and fewer males find mates. Single male penguins sometimes intrude [on] nests of mated pairs and interrupt the incubation of eggs or feeding of chicks, leading to mortality. In some cases, they will even attack and kill chicks.

((WN)) Your release mentioned sexing the penguins was problematic; how did you achieve it with confidence?

NG: We have some methods of sexing penguins that we feel confident about — using genetics or measures of cloaca size around egg laying, for example. However, these methods are time intensive, so we have also developed visual cues for sex penguins (bill size, behavior, forehead shape). We looked at individuals that had been sexed using both a certain method (e.g. genetics) and visual methods to calculate how often we got it right based on visual cues alone and found that we have very high accuracy. We also used statistical tools to help to deal with uncertainty in the sex of some individuals.

((WN)) How well can you extrapolate population trends at Punta Tombo based on the birds you tagged? More broadly, how well do you think this work represents global populations?

	everyone can contribute to penguin conservation by reducing their plastic waste, making more sustainable food choices, and reducing their carbon footprint

NG: It is likely that females have higher mortality than males at other colonies of this species and in other penguin species. We unfortunately do not have enough information from other colonies of this species (e.g. sex ratio and population trends) for an accurate global assessment of population trends. We do know that some colonies of the species are growing but that, at the global level, the species is still in decline.

((WN)) In your opinion, for how much longer are penguin populations sustainable without intervention?

NG: This is nearly impossible to answer without more information on other colonies of the species, but the Punta Tombo colony is declining rapidly. We estimate declines of at least 43% since 1987 from our annual surveys at the colony, but it is likely that actual declines are higher because of the increasingly skewed sex ratio.

((WN)) What are your next plans moving forward with your work?

NG: We are currently studying the sex ratio in Magellanic penguin chicks (at hatching and at fledging) to determine how this influences the sex ratio in adults. There are two priorities moving forward — 1) estimating sex ratio at other colonies of this species and determining whether females are more likely to leave Punta Tombo for other colonies than are males and 2) determining the mechanisms underlying lower female survival, e.g. by studying the foraging behavior and diet of males and females and the individual characteristics (like body size) that correlate with survival.

Friday, February 6, 2009

Denny’s 1,600 chain restaurants across North America, Puerto Rico and Canada, were slammed for eight hours Tuesday with hungry patrons standing on sidewalks for nearly two hours to take advantage of the $5.99 “Grand Slam Breakfast” giveaway.

Denny’s, a dining chain with annual revenue of about $900 million, has advertised in a TV commercial Sunday during the Super Bowl XLIII that it would give away its signature breakfast from 6 a.m. until 2 p.m. local time Tuesday, at all its restaurants in the U.S., Canada and Puerto Rico, while supplies lasted.

Denny’s Diner has promoted the iconic dish giveaway heavily, with a bold 30-second appeal ad that aired during the third quarter of the Super Bowl 43 on Sunday, plus another 15-second ad during the post-game show, offering a free breakfast to some 90 million viewers. In addition, it has placed a full-page ad in USA Today‘s Monday edition. The promotion was further announced on The Today Show and notices were also sent out to the chain’s “Denny’s Breakfast Club” members.

The NBC ad, which was bought to unveil a new promotion for customers squeezed by the recession, may have cost as much as $3 million, said Nelson Marchioli, CEO of Denny’s Corp. Super Bowl XLIII’s 30-second commercial time slot costs $2.4 million–$3 million for the airtime alone, excluding production and talent costs.

The game was televised live by the US NBC Sunday Night Football and Canada’s CTV Television Network. BayTSP has reported that, “as of 10 a.m. Wednesday, commercials that initially aired during NBC’s Super Bowl XLIII broadcast subsequently had been watched online more than 28 million times.”

“The promotion has a total cost of $5 million U.S., which includes $3 million for the commercial on NBC,” said a Denny’s spokesman, noting also that the company received about $50 million in news coverage, most of which was positive. According to a Denny’s representative, two million people walked through the restaurant chains’ doors Tuesday, and each Denny’s restaurant served an average of 130 Grand Slams per hour.

With the “Denny’s Feeds America” promotion, the company has reported 14 million hits on its Web site between Sunday night and Monday morning. Denny’s shares rose 6 cents, or 3.1 percent, to $1.98 in afternoon trading. The stock has traded in a range of $1.18 to $4.10 over the past 52 weeks.

“Denny’s free Grand Slam” has ranked in the top 10 Google searches early Tuesday and fell to No. 18 by the end of the promotion, while “denny s locations” was #9 on Google Trends, which tracks fast-rising searches. It has also held spots No. 1 (Denny’s) and 7 (Grand Slam) on Twitter‘s trending topics. It has generated much chat on Twitter, garnering 1,700 tweets on Tuesday, compared with its average of 59. Doritos, winner of the USA TODAY survey for best Super Bowl spot ad, had 933 mentions after reaching a peak of almost 3,300.

The idea of the TV ad was to get people to come in and re-evaluate Denny’s Diner. “A lot of people have forgotten what Denny’s is, or they think they know, while we’ve come out with a whole lot of new products. We felt like we needed to jump start the brand,” Denny’s Chief Marketing and Innovation Officer Mark Chmiel said.

“We’re celebrating the Grand Slam this year,” Chmiel said. According to the company’s financial data, on January 15 Denny’s reported systemwide comparable-store sales for the fourth quarter were down 6.1 percent, compared to a 0.2 percent decline from the same period in 2007.

According to Robert Gonzalez, public relations company Hill & Knowlton spokesman, Denny’s has expected at least 2 million people to eat a free Grand Slam by the end of the promotion. “Every restaurant is packed with people and lines,” Gonzalez said. “Everything today is about fast. People are on the go, and they’re eating fast food. It’s cutting into sit-down dining,” he added.

“Each of the more than 1,500 Denny’s were planning to make about 100 Grand Slams an hour,” Denny’s spokeswoman Cori Rice said. It had predicted it will have served about 1,400 people per location, more than five times the normal volume. “Grand Slam Breakfast” is a four-item option on its menu, consisting of two pancakes, two eggs, two strips of bacon and two sausage links. It weighs in at 44 grams of fat, 56 carbohydrates and 770 calories.

Nationwide, Denny’s expected to sell about 2 million Grand Slams — about 15 percent of the annual tally. According to Mark Chmiel, chief marketing operator and executive vice president, the diner chain has reported approximately 2 million meals worth more than $12 million were given away nationwide and each Denny’s restaurant served an average of 130 Grand Slams per hour. It estimated it has earned about $50 million worth of public relations following the free Grand Slam campaign, Chmiel said.

The company is also experimenting with a Grand Slam Burrito and also has introduced for this year, a Grand Slamwich, which includes eggs, bacon, sausage and cheese between two slices of bread, with a teaspoon serving. “It already has shown strong consumer appeal,” said Chmiel. The company has received flood of e-mails and letters proving the positive impact of the Grand Slam campaign and commercials on its customers.

Chmiel also announced he’s planning a third major promotion in this year’s third quarter, which happens to include another major sporting event, the World Series. “That’s one we’re definitely looking at,” he said.

Jobless Paris Winslow of downtown San Francisco, California has joined the long line which stretched from the front door on Mission Street, between Fourth and Fifth streets, to the corner of Fourth and up the block. “The economy is getting kind of scary. This line looks like those pictures of soup kitchen lines during the 1929 Great Depression,” Winslow said.

“I came all the way from San Francisco for a free $6 meal, Isn’t that pathetic? A year ago, I never would have done this. These days I’m willing to put my ego on the back burner,” said Stephen Weller, a jobless contractor who waited with his dog, Emmett. California Denny’s restaurant managers have issued rain checks (for free chilled meals, as security backed by actual bacon) to anyone who failed to get in by the 2 p.m. deadline.

A big eater could also “Slam It Up” by adding any two additional items for 99 cents each to their meal. Customers on Tuesday were also handed “bounceback” coupon books that include offers for additional free menu items with purchases. Chicago Tribune reporter Kevin Pang has eaten five free Grand Slams on Tuesday at five different Denny’s Diners in four hours. He claims to have consumed 4,100 calories at Harwood Heights, 5:36 a.m, at Schiller Park, 6:22 a.m., at Franklin Park, 7:08 a.m., at Melrose Park, 7:41 a.m. and at Grand Slam No. 5 Oak Park, 8:57 a.m.

“The Grand Slam has always been a Denny’s favorite. This free offer is our way of reacquainting America with Denny’s real breakfast and with the Denny’s brand,” Denny’s CEO Nelson Marchioli said in a statement. In 1977s, the Grand Slam started as a baseball-related promotion in Atlanta, Georgia. Its normal price averages around $5.99. Marchioli said the event was also a way to kick-off its “Year of the Grand Slam” promotion. Denny’s claimed it has sold 12.5 million Grand Slams a year.

“The economy’s tough and people are jumping all the way to fast food to try to figure it out. We all use fast food, whether it’s for time or convenience or for money. But you can go to Denny’s and you don’t have to give up a real breakfast and that was the whole focus of our commercial,” Marchioli explained. McDonald’s (MCD, Fortune 500) has done well during this economic meltdown since the global recession pushes people toward less expensive dining options.

McDonald’s has announced plans Wednesday to open 175 new restaurants in China this year despite the global economic crisis, thereby increasing the number of outlets in China by 17 percent, from 1,050 currently. Last month, McDonald’s 2008 net profit has risen 80 percent from 2007 to 4.3 billion dollars.

Marchioli has also introduced Denny’s $4 Weekday Express Slam, which is a streamlined version of the Grand Slam. “I want to take back share. For too long, we have allowed others to take share, whether it was Starbucks or McDonald’s. They’re fine competitors and I don’t expect to take all their business from them, but I’d like a little bit back,” Marchioli noted.

According to Rafi Mohammed, author of “The Art of Pricing,” people love free. “It triggers a Pavlovian response in people,” said Mohammed. If Pavlov’s dogs salivate when a bell rings, Denny’s free Grand Slam breakfast has attracted 2 million hungry customers. “I believe free maximizes trial and doesn’t devalue a product as long as it is a rare event. Aside from the cost, the major downside is that it attracts customers who truly have no intention of coming back,” he added.

According to University of Portland consumer psychology professor Deana Julka, people flock to free promotions amid just a few dollars saving because there’s nothing in life for free. “So when there’s something out there that costs nothing, it creates a psychological rush. Especially in these times when people feel overtaxed or overburden, there’s an internal reward people feel by getting something for free,” she said. “It’s being thrifty and feeling like you beat the system. Free really hits the spot for a lot of people,” Julka added.

“Free is an emotional hot button. When free is concerned, there is no downside – or, at least, we don’t see the downside immediately. So we overvalue everything that is free. People love free stuff, particularly when money’s tight,” said Dan Ariely, a business professor at Duke University, author of “Predictably Irrational: The Hidden Forces That Shape Our Decisions.”

Experts, however, explained these moves need to be done sparingly, since giveaways can teeter in the balance between desperation and a well designed marketing ploy. “Giving your product away for free is not worth it because it undermines your brand value,” said branding expert Rob Frankel, saying people are attached to the idea of it being free, than the actual product itself.

Free giveaways are not anything new in the food industry. “It just feels good when you can get something for free and not have to worry about it coming out of your wallet,” Frankel noted. Dunkin’ Donuts and Panera Bread all have had free coffee and food promos last year. “In November, Starbucks gave away free cup of coffee to anyone who came in on Election Day. Have you taken a look at how Starbucks is doing now?” Last week it has announced it would shut down 300 stores, in addition to the 600 it already planned to close.

On February 24, IHOP will be offering a free shortstack to every customer to encourage donations (in place of the cost) for Childrens Miracle Network. The International House of Pancakes (IHOP) is a United States-based restaurant chain that specializes in breakfast foods and is owned by DineEquity. The chain had more than 1950 restaurants in all 50 states, the U.S. Virgin Islands, Canada and Mexico. Since 2006, IHOP’s National Pancake Day celebration has raised over $1.85 million. In 2008, over 1.5 million pancakes (12 miles high if they were stacked) were given to customers for donations.

Denny’s (“Denny’s Diner”) is a full-service diner/family restaurant chain in the United States. It operates over 2,500 restaurants in the United States (including Puerto Rico), Canada, Curaçao, Costa Rica, El Salvador, Jamaica, Japan, Mexico, and New Zealand). The resto chain is known for always being open, serving breakfast, lunch, dinner, and dessert around the clock.

Today, Denny’s operates about 1,600 restaurants in all 50 U.S. states, Canada and Mexico. There are also about 578 Denny’s restaurants in Japan operated under a license by a subsidiary of Seven & I Holdings, seven Denny’s locations in New Zealand, and approximately 38 Denny’s diners in the United States. Denny’s headquarters is now located in Spartanburg, South Carolina, headquarters of the parent company Trans World Corporation that acquired Denny’s in 1987.

Denny’s was historically notable for offering a free meal to anyone on their birthday. The offer included a limited number of meal options from a special birthday menu. The promotional ritual ceased in 1993, though occasionally individual franchises will continue the tradition.

In 2008, Denny’s has ceased to be in the ranks among the top diner chains in the $83 billion breakfast market, whose top five firms — McDonald’s, Starbucks, Dunkin’ Donuts, Burger King and IHOP — accounted for 22 percent of the volume. “A lot of consumers have written Denny’s off their let’s-go-there list,” said Ron Paul, president of Technomic, a consulting firm.

Super Bowl XLIII was an American football game between the American Football Conference champion Pittsburgh Steelers (15–4) and the National Football Conference champion Arizona Cardinals (12–8) to decide the National Football League (NFL) champion for the 2008 NFL season. It was played on February 1, 2009, at Raymond James Stadiumin Tampa, Florida. It has an attendance of 70,774 and 98.7 million viewers. Pittsburgh earned its sixth Super Bowl win, thus securing sole possession of the record for most Super Bowl wins.

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