By Mike Gates
Search Engine Optimization is the only way to expose the online business to millions of customers who are shopping in this web world. Without proper SEO techniques it becomes quite difficult for the online business to flourish. SEO techniques list continues to rise and some webmasters ignore few essential techniques that can really do wonders in their site. Here are some worthy SEO techniques that is not considered by most of the webmasters.
SEO is divided into two groups. One is on-page optimization and the other is off-page optimization. On-page or onsite optimization is correcting your own site to attract the search engine spiders. Similarly, offpage or offsite optimization is implementing SEO techniques outside your site. The website that uses both these techniques will definitely do well in the online business.
On-site Optimization
1] Keyword – First choose the keyword for your business with the help of keyword research tool. You can even choose more than one keyword that is relevant to your business.
2] Content Title – Many webmasters fail to give preference to this technique. By creating a keyword added title you can easily divert the attention of search engine robot towards your site. Try to create short title with the keyword repeated twice in your content.
3] Meta Description – Meta description is created with one or two sentences that describe your business. Meta description gives easy navigation to the search engine spider.
4] Content – Content is the most important one in the onsite optimization. The content should be created with the keyword that you have obtained through research. The content should be very informative and it should convince the audience. While adding the keyword in the content, make sure that the content is not overloaded with keywords. If you have more than one webpage you can post different contents with different keywords but the keyword should be matching your business.
Some offsite optimization
Backlinks – This is widely preferred by webmasters as they need not invest more money to implement this technique. Also creating backlinks is very easy and effective. Backlinks can be created by submitting article in various article submission directories, through blogs, forum sites, social networking sites, social bookmarking sites, video marketing, e-mail marketing etc.
Articles – There are various sites like ezine and articlebase where you can upload your fresh article and leave your domain link.
Video marketing – Video marketing seems to be expensive one, but big companies can use this effective method to generate more traffic to their site. You can upload your campaign videos in sites like YouTube and create backlink.
E-mail marketing – This is also one another inexpensive but long term benefit fetching SEO technique. Through e-mail marketing you can strengthen your business and gain more loyal customers who can give you repeat sales.
Blog Commenting – Commenting in blogs that is relevant to your business in regular intervals and leaving your domain link will definitely fetch you potential customers.
SEO techniques should be regularly and closely followed to get consistent results. If you are new to this web world, you can hire any SEO firm to do onpage and offpage optimization techniques.
About the Author: Mike Gates is a customer of HostGator. Hostgator is reliable web hosting provider. Read more about hostgator coupon at
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Source:
isnare.com
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